You don't need an MBA or research background to create an innovative and investible business. Marcia Lazar had spent twenty yeas developing the clothing company Science London, but she couldn’t find an off the shelf software package to manage her production cycle with the price and functions needed by the owner of a small business. So she wrote a new system called WhatsIt herself, with functions that guided procurement decisions, costings, the production process, and every step through to packing. She sold a beta version to friends and then to fifty commercial clients, before asking the Innovatory for help with a business plan. Before long, she became a client of the Gateway to Investment and raised a six figure sum to develop the final product from investor Simon Worth. "When you work for yourself," Marcia say, "you don't always value what you know as much as you should." Marcia's experience in the garment industry meant she had an extremely clear vision of a problem in the marketplace and the quality, functionality and price of the product that could solve it," says Kevin Davey of the Innovatory. "This led to an innovatory product, and the birth of a scaleable business that knew its route to market. No programming house on its own could have encoded a product so well informed by decades of problem solving in the international industry targeted by this product." The software is now being sold as F2IT and you request a demo here.
